VA North Star Advertiser Media Kit

Reach active-duty service members, veterans, and military families while they research VA home loans. Here’s who visits VA North Star, where your brand can appear, and how our advertising stays compliant.

The Audience

  • •High purchase intent — visitors arrive from VA loan searches and actively use eligibility checkers, payment calculators, and city buying guides.
  • •Concentrated in military markets — dedicated guides for 21 of the largest U.S. military housing markets.
  • •Trust-first environment — educational, non-salesy content with clear disclaimers. Sponsors appear alongside genuinely helpful guidance.

Where Your Listing Can Appear

  • Calculator pages Payment, funding fee, and BAH calculators — visitors with active purchase intent.
  • City landing pages Local buying guides across 21 military markets.
  • Eligibility results Visitors who just completed an eligibility check and are weighing next steps.
  • Lender directory A dedicated sponsor listing in the VA Lenders section.
  • Sponsored articles Your brand featured within educational guides.
  • Homepage Select premium placements for category sponsors.

Market Coverage

Local guides target the metros around these installations. You can sponsor a single market or several.

  • San Diego, CA Naval Base San Diego / MCRD
  • Camp Pendleton / Oceanside, CA Marine Corps Base Camp Pendleton
  • Norfolk, VA Naval Station Norfolk
  • Jacksonville, NC Marine Corps Base Camp Lejeune
  • Pearl Harbor / Honolulu, HI Joint Base Pearl Harbor-Hickam
  • Fayetteville, NC Fort Liberty (formerly Fort Bragg)
  • Colorado Springs, CO Fort Carson / Peterson SFB / USAFA
  • San Antonio, TX Joint Base San Antonio (JBSA)
  • Virginia Beach, VA NAS Oceana / JEB Little Creek
  • Tampa, FL MacDill AFB / CENTCOM
  • Killeen, TX Fort Cavazos (formerly Fort Hood)
  • Tacoma / Lakewood, WA Joint Base Lewis-McChord (JBLM)
  • Clarksville, TN Fort Campbell
  • El Paso, TX Fort Bliss
  • Columbus, GA Fort Moore (formerly Fort Benning)
  • Augusta, GA Fort Eisenhower (formerly Fort Gordon)
  • Hinesville / Savannah, GA Fort Stewart / Hunter AAF
  • Pensacola, FL NAS Pensacola
  • Charleston, SC Joint Base Charleston
  • Lawton, OK Fort Sill
  • Anchorage, AK Joint Base Elmendorf-Richardson (JBER)

Advertising Compliance

All sponsored placements are clearly labeled “Sponsored” or “Paid Advertising.” We do not rank, endorse, or recommend sponsors.

Advertising is sold as fixed media placement and is not tied to leads, loan applications, loan approvals, or closed loans — a structure designed to be consistent with RESPA’s prohibition on referral fees for mortgage settlement services.

Advertisers should review placements with their own compliance team. VA North Star does not provide legal or regulatory advice.

Ready to talk through placements for your market? Contact the team.

Educational resource. VA North Star is an independent resource and is not affiliated with the U.S. Department of Veterans Affairs. officialvanorthstar.com — Guiding You Home.